Zero-to-one product advisory
Early products rarely lack ideas. The harder problem is choosing among too many plausible customers.
I help answer
Turn an early concept into a focused, testable product direction
I help teams sharpen the customer problem, choose a wedge, test the riskiest assumptions, and set milestones toward meaningful traction.
Typical work
Find where your product has the strongest right to win
I help companies narrow broad market definitions into a clear ICP and design a concrete GTM motion you can test.
Typical work
Realign your company to sell to enterprise customers
Enterprise deals slow down when customers ask about security, legal, governance, implementation, support, and guarantees. I help teams separate real adoption barriers from one-customer requests that take over the roadmap.
Typical work
Stay close to customers without becoming a custom-services business
AI, automation, and integration-heavy products often need product and engineering teams to work directly with customers. I help define the model, decision rules, and handoffs that turn field learning into reusable product capabilities.
Typical work
Tailor
Tailor entered the U.S. with a low-code platform for engineers to build bespoke ERPs — and no traction. I led the pivot to a pre-built, configurable ERP product and built the product, implementation model, and GTM motion around it.
Enter your email to read the full case study: the pivot decision, the ICP analysis, the implementation playbook, and the business outcome.
Omlet
Zeplin wanted a new developer product but had only a broad mandate. I led Omlet from research through GA and its first paying customers: finding the wedge, validating demand, and building the product-led growth motion.
Enter your email to read the full case study: the validation approach, activation experiments, pricing decisions, named customers, and the business outcome.
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Tailor · Gated detail
Tailor's customers were in Japan, and its U.S. thesis — a low-code platform for engineers to build bespoke ERPs — wasn't working. The people who felt the operational pain were rarely engineers, and prospects needed to see a credible working product before committing. The U.S. business needed a clearer customer, a more concrete product, and a delivery model that didn't turn every deployment into a custom project.
Omlet at Zeplin · Gated detail
The mandate was broad: build something new for developers, outside the constraints of Zeplin's design-collaboration product. The work was finding the wedge, validating that the opportunity could stand on its own, and learning what drove activation, retention, and willingness to pay.
Zero-to-one enterprise product advisor
I advise founders and product leaders building enterprise AI, ERP-adjacent, and complex B2B software products.
I have led two products from early concept to paying customers. At Tailor, I led a U.S. ERP pivot from zero customers to a repeatable business while reducing sales and implementation cycles. At Zeplin, I led Omlet from discovery through GA to more than 20 paying customers.
My work focuses on the decisions that determine whether an early product becomes repeatable: choosing the right customer and workflow, sharpening the product thesis, interpreting design-partner feedback, preparing for enterprise requirements, and deciding which customer-specific needs should become core product capabilities.
I work through focused strategy sprints, ongoing advisory relationships, and time-bounded fractional product leadership.
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